Internal

Demo data

Content Marketing Dashboard

Plan, publish, and measure content that protects Las Vegas consumers.

Performance overview

Traffic sources across the selected period.

Content pipeline

Drag a card between columns, or use the status dropdown. Changes are saved to this browser.

Ideas

2
  • Contractor fraud: the 2026 Las Vegas playbook

    Investigation
    Blog
    High

    M. Reyes · due 2026-08-14

  • Fake Strip ticket sellers — undercover buy test

    Investigation
    YouTube
    High

    D. Okafor · due 2026-08-21

Researching

2
  • Facebook Marketplace scams in the valley

    Scam Alert
    Facebook
    Medium

    L. Tran · due 2026-08-09

  • Senior romance scams: warning signs families miss

    Guide
    Blog
    High

    A. Bennett · due 2026-08-12

Drafting

2
  • Las Vegas rental scam checklist

    Guide
    Blog
    High

    M. Reyes · due 2026-08-07

  • How to verify a Nevada contractor in 5 minutes

    Education
    Newsletter
    Medium

    L. Tran · due 2026-08-06

Review

2
  • Timeshare exit scams roundup

    Scam Alert
    Blog
    Low

    D. Okafor · due 2026-08-05

  • 5 red flags at the rideshare pickup zone

    Short-form
    TikTok
    Medium

    J. Kim · due 2026-08-04

Scheduled

2
  • August scam digest for subscribers

    Newsletter
    Newsletter
    Medium

    A. Bennett · due 2026-08-08

  • Community reports: North Las Vegas roofing claims

    Community
    Instagram
    Low

    J. Kim · due 2026-08-10

Published

2
  • Nevada contractor complaints: what happens next

    Education
    Blog
    Medium

    M. Reyes · due 2026-07-28

  • Inside a Strip pop-up ticket booth

    Investigation
    YouTube
    High

    D. Okafor · due 2026-07-19

Content calendar

Upcoming publishing schedule.

  • Aug4

    Rideshare pickup red flags

    J. Kim · Strip Safety · Education

    TikTok
    Needs creative
  • Aug5

    Timeshare exit scams roundup

    D. Okafor · Resort Fraud · Scam Alerts

    Blog
    Scheduled
  • Aug6

    Verify a Nevada contractor in 5 minutes

    L. Tran · Home Repair Watch · Consumer Protection

    Newsletter
    Scheduled
  • Aug7

    Las Vegas rental scam checklist

    M. Reyes · Housing Watch · Education

    Blog
    Draft
  • Aug8

    August scam digest

    A. Bennett · Always-on · Scam Alerts

    Newsletter
    Scheduled
  • Aug10

    North LV roofing claims thread

    J. Kim · Home Repair Watch · Community Reports

    X
    Scheduled
  • Aug11

    Marketplace scam carousel

    L. Tran · Peer-to-Peer · Scam Alerts

    Instagram
    Needs creative
  • Aug13

    Romance scam family guide

    A. Bennett · Protect Our Seniors · Education

    Facebook
    Draft
  • Aug15

    Fake ticket sting — full film

    D. Okafor · Strip Safety · Investigations

    YouTube
    Scheduled
  • Aug18

    Contractor licensing data brief

    M. Reyes · Home Repair Watch · Investigations

    LinkedIn
    Draft
  • Aug20

    Reader-submitted scam of the week

    J. Kim · Always-on · Community Reports

    Instagram
    Scheduled
  • Aug24

    Nevada AG consumer rights explainer

    L. Tran · Know Your Rights · Consumer Protection

    Blog
    Draft
Quick actions

Start the next piece of work.

Review submissions
Alerts & recommendations

Where to put effort next.

  • Contractor fraud drives the most reports

    Contractor content converts at 1.9% to submitted reports — 2.4x the site average. Commission two follow-ups this month.

  • Three scheduled posts are missing social creative

    Rideshare red flags, Marketplace carousel, and the roofing thread go live within 10 days with no assets attached.

  • Rental scam searches increased this month

    "Las Vegas rental scam" volume is up 22% while our position slipped from 5 to 8. Refresh the checklist and add FAQ schema.

  • Repurpose the top investigation

    Turn the Strip ticket sting into one YouTube long-form cut and five short-form clips for TikTok and Instagram.

Top-performing content

Sorted by pageviews.

Las Vegas contractor fraud: how the deposit scam worksInvestigation2026-06-1148,2105:121,8409211.9%
How not to get scammed on the Vegas StripGuide2026-05-0239,6404:281,5206041.5%
Rental scam: the $2,400 keys-in-the-lockbox trickScam Alert2026-07-0127,3804:019805121.9%
Fake Strip ticket sellers we caught on cameraInvestigation2026-04-1824,1105:582,2103881.6%
Verify a Nevada contractor in 5 minutesEducation2026-03-2219,8703:256404472.2%
Facebook Marketplace scams hitting the valleyScam Alert2026-07-1916,4203:077303011.8%
Senior romance scams: what families missGuide2026-02-1414,0606:421,1802661.9%
Community reports: Summerlin driveway crewsCommunity2026-06-289,2402:443101581.7%
Channel performance

Reach, engagement, clicks and conversions.

  • SEO412,600 reach · 6.1% eng · 41,260 clicks · 1612 conv
  • Email14,870 reach · 38.4% eng · 5,710 clicks · 704 conv
  • Facebook96,400 reach · 4.2% eng · 4,050 clicks · 218 conv
  • Instagram74,200 reach · 5.8% eng · 3,110 clicks · 164 conv
  • TikTok128,900 reach · 7.4% eng · 5,240 clicks · 141 conv
  • YouTube58,300 reach · 9.1% eng · 2,870 clicks · 197 conv
  • LinkedIn21,400 reach · 3.3% eng · 910 clicks · 62 conv
  • X33,700 reach · 2.4% eng · 1,180 clicks · 48 conv
Content pillars

Current publishing mix vs. target mix.

  • Scam Alerts34% / target 30% (+4)
  • Investigations16% / target 20% (-4)
  • Education22% / target 20% (+2)
  • Community Reports21% / target 20% (+1)
  • Consumer Protection7% / target 10% (-3)
SEO tracker

Target keywords and ranking movement.

KeywordPositionPreviousVolumeTarget URLTrend
Las Vegas scams4918,100/+5improved
report a scam Las Vegas232,400/submit+1improved
Las Vegas contractor fraud661,600/reports0unchanged
Nevada contractor complaints11171,300/guides/avoid-vegas-strip-scams+6improved
Las Vegas rental scam852,900/reports-3declined
fake tickets Las Vegas14223,600/guides/avoid-vegas-strip-scams+8improved
verify Nevada contractor34880/about+1improved
Campaign goals

Progress against this quarter's targets.

  • Monthly visitors68,420 / 100,00068%
  • Organic traffic share60.0% / 75.0%80%
  • Verified reports / month312 / 50062%
  • Newsletter subscribers14,870 / 25,00059%
  • Average time on site3:34 / 4:0089%
  • Returning visitors31.0% / 40.0%78%

Figures shown are illustrative demo data until analytics integrations are connected.